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Agreement between Renfe and Jumbo Tours Group to promote AVE among international tourists



Renfe and Jumbo Tours Group have signed an agreement to promote the use of the AVE among international tourists for internal mobility in Spain. There is a market niche with the potential of some 20 million foreign travellers who arrive every year in Spanish tourist cities by high-speed infrastructure.


Agreement between Renfe and Jumbo Tours Group to promote AVE among international tourists

(28/02/2023) 

One of the planned actions is to promote and market, in the countries of origin of foreign tourists, a new product which would be included in the packages offered by travel agencies. The product will offer these international tourists transportation by AVE between holiday destinations and destinations of cultural interest throughout Spain.

The studies carried out by Renfe and Jumbo Tours Group estimate that there is a very important niche of tourists susceptible to benefit from this vision of a ‘cultural getaway‘. This estimation is based on the reports that indicate that 78% of foreign tourists who arrive in Spain are in our country for at least four days, while 30% stay for at least a week, with enough time to include travel packages with Renfe trains (AVE, Avlo or Alvia) to cultural destinations of interest during their stay.

Both parts have announced that a pilot test that allows the sale, at source, of these types of packages and additional touristic and cultural offers will start this year.

 

 



 

 


 
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